Uniqlo Company Profile - 1141 Words

Section 1- General information of the company Location of the store that I visited: UNIQLO, 546 Broadway New York Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: Hamp;M, GAP * Direct†¦show more content†¦Sustainable competitive advantage UNIQLO has built their reputation as simple, basic designs and top quality materials over the years. The CEO of the company, Mr. Yanai has established the business model called SPA, which embraces all stages of the business, from design and production to the final sale. By doing this, they could control their stock so that there won’t be a shortage nor a surplus in merchandise. UNIQLO has not been pushing their logo like American eagle, Hollister do because they believe their products speak for themselves. Their products are suing high technology, which sets them apart from other fast retailing stores. CRM activities or customer loyalty programs UNIQLOCK UNIQLOCK is Online clock which can be set to any time zone. The clock features continuous rhythmic music, short clips of Japanese dancers wearing UNIQLO clothes every five seconds, and extended dance sequences every hour; Users can post a mini version of the clock to Facebook, Bebo, Myspace or their personal blog, or they can download it as a screensaver or as an iPhone/iPod Touch application. One employee said that â€Å"this campaign was all about communicating with customers in a way that travels around the globe. The web tool, Uniqlock, was perceived as very advanced at the time. It included a blog widget so the clock could be embedded into blog sites. We used dance because it is understood globally and has no barriers like language does.† AnShow MoreRelatedUniqlo Case Study5162 Words   |  21 PagesBUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part, I will try to give the most objective profile of Uniqlo, considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally, Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) isRead MoreWho Own Your Brand? Essay1377 Words   |  6 Pageshave the time and opportunity. So rather than focusing on where companies and retailers want to advertise and engage consumers. They should look at their consumers â€Å"key life moments and places where the combination of relevant products, familiar interfaces and contextually appropriate environment add up to a high degree of internet, need and willingness to buy† (Dough). Therefore, the author’s key message is that as a retailer or company you should â€Å"Stop Thinking Channels and Devices† and â€Å"Start ThinkingRead MoreZara vs. Uni qlo Essay6859 Words   |  28 Pages   Clothing Industry       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreForever 21 Marketing Plan4752 Words   |  20 PagesControl†¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 8. Sources.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 2 Our Objective We aim to bring Forever 21, a popular United States clothing company to Taiwan Executive Summary Forever 21 is a popular clothing retailer. There are several different brands within the company, each with its own target market In opening a store in Taiwan, we are attempting to appeal to a similar target market of college educated females between the ages of 18-34 Our goal isRead MoreSustainability of HM in Competitive Apparel Market3989 Words   |  16 Pagesmarket. However, HM has set its insight in finding new ways to maintain industry leadership and ranked 23 in the Best Global Brands 2012 while its main competitor Zara only at 37. 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Because of the constant change in fashion trends, such stores are in an extremely competitive battle to be the most successful in their field. Competitiveness in this industry is broken down into five forces, a theory invented by acclaimed HarvardRead MoreCase Study: HM in Fast Fashion: Continued Success. Essay3141 Words   |  13 Pagesits clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company). The values of HM, which guide the teamwork and lead to success, are strong and clear, involving an organization belief in people, and other values like teamwork, straightforwardness and open-minded, simplicity, cost consciousness, entrepreneurialRead MoreEssay on Zara14845 Words   |  60 PagesSulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 2.2. Characteristic of a Mission Statement 7 2.3. Mission Statement