The Individual Markings of the Black Swallowtail

The Individual Markings of the Black Swallowtail The black swallowtail, one of North America’s most familiar butterflies, frequently visits backyard gardens. They are a very common sight and youve likely seen the butterfly and caterpillar quite often, especially near your vegetables.   How to Identify Black Swallowtails This large butterfly has black wings with yellow markings and a wingspan of 8 to 11 centimeters. The male displays a row of bold yellow spots, while the female’s spots are faded shades of yellow and blue. The black swallowtail’s colors mimic those of similar species, such as the giant or pipevine swallowtails. To identify the black swallowtail, look for a pair of black dots centered in larger orange circles on the inner edge of the hind wings. The black swallowtail caterpillar changes appearance each time it molts. In the last few stages of growth, it is white and green with black bands and yellow or orange spots. The black swallowtail is also known as the Eastern black swallowtail, the parsley worm, and the parsnip swallowtail. The last two names refer to the insects proclivity to feed on plants in the carrot family. Black swallowtails fall into the Papilionidae family, which includes other swallowtails: Kingdom – AnimalPhylum – ArthropodaClass – InsectaOrder – LepidopteraFamily – PapilionidaeGenus – PapilioSpecies – polyxenes What Do Black Swallowtails Eat? The butterflies feed on nectar from flowers. Caterpillars feed on plants in the carrot family, which includes dill, fennel, parsley, and carrots. Life Cycle Like all butterflies, the black swallowtail undergoes a complete metamorphosis. The life cycle has four stages: egg, larva, pupa, and adult. Egg - It takes 3-5 days for eggs to hatch.Larva - The caterpillar has five instars  (the stage  between molts).Pupa - The chrysalis stage lasts 9-11 days, or over the winter.Adult - Northern areas have one or two generations; southern areas may have three. Special Adaptations and Defenses The caterpillar has a special gland called an osmeterium that emits a foul odor when it is threatened. The orange osmeterium looks like a forked snake tongue. Caterpillars also ingest oils from the host plants  of the carrot family; the foul taste of the chemical in their bodies repels birds and other predators. The chrysalides of the black swallowtail can be green or brown, depending on the color of the surface to which they are attached. This form of camouflage keeps them hidden from predators. The adult butterfly is thought to mimic the pipevine swallowtail, which is distasteful to predators. Habitat and Range of Black Swallowtails You will find black swallowtails in open fields and meadows, suburban yards, and roadsides. They are most common in  North America east of the Rocky Mountains. Their range extends south all the way to the northern tip of South America and they are also present in Australia.

Battle of Narva - Great Northern War Battle of Narva

Battle of Narva - Great Northern War Battle of Narva Conflict Date: The Battle of Narva was fought November 30, 1700, during the Great Northern War (1700-1721). Armies Commanders: Sweden King Charles XII8,500 men Russia Duke Charles Eugà ¨ne de Croy30,000-37,000 men Battle of Narva Background: In 1700, Sweden was the dominant power in the Baltic. Victories during the Thirty Years War and subsequent conflicts had enlarged the nation to include territories ranging from northern Germany to Karelia and Finland. Eager to combat Swedens power, its neighbors of Russia, Denmark-Norway, Saxony, and Poland-Lithuania conspired to attack in the late 1690s. Opening hostilities in April 1700, the allies intended to strike Sweden from several directions at once. Moving to meet the threat, 18-year old King Charles XII of Sweden elected to deal with Denmark first. Leading a well-equipped and highly trained army, Charles launched a bold invasion of Zealand and began marching on Copenhagen. This campaign forced the Danes out of the war and they signed the Treaty of Travendal in August. Concluding business in Denmark, Charles embarked with around 8,000 men for Livonia in October with the intention of driving an invading Polish-Saxon army from the province. Landing, he instead decided to move east to aid the city of Narva which was threatened by Tsar Peter the Greats Russian army. The Battle of Narva: Arriving at Narva in early November, Russian forces began laying siege to the Swedish garrison. Though possessing a core of well-drilled infantry, the Russian army had not yet been fully modernized by the tsar. Numbering between 30,000 and 37,000 men, the Russian force was arrayed from south of the city in a curved line running to the northwest, with their left flank anchored on the Narva River. Though aware of Charles approach, Peter departed the army on November 28 leaving Duke Charles Eugà ¨ne de Croy in command. Pressing east through bad weather, the Swedes arrived outside the city on November 29. Forming for battle atop Hermansberg hill a bit more than a mile from the city, Charles and his chief field commander, General Carl Gustav Rehnskià ¶ld, prepared to assault the Russian lines the next day. Opposite, Croy, who had been alerted to the Swedish approach and relatively small size of Charles force, dismissed the idea that the enemy would attack. On the morning of November 30, a blizzard descended across the battlefield. Despite the foul weather, the Swedes still prepared for battle, while Croy instead invited the majority of his senior officers to dinner. Around midday, the wind shifted to the south, blowing the snow directly into the Russians eyes. Spotting the advantage, Charles and Rehnskià ¶ld began advancing against the Russian center. Using the weather as cover, the Swedes were able to approach to within fifty yards of the Russian lines without being spotted. Surging forward in two columns, they shattered the troops of General Adam Weyde and Prince Ivan Trubetskoy and broke Croys line in three. Pressing home the assault, the Swedes forced the surrender of the Russian center and captured Croy. On the Russian left, Croys cavalry mounted a spirited defense but was driven back. In this part of the field, the retreat of Russian forces led to the collapse of a pontoon bridge over the Narva River which trapped the bulk of the army on the west bank. Having gained the upper hand, the Swedes defeated the remnants of Croys army in detail through the rest of the day. Looting the Russian camps, Swedish discipline wavered but the officers were able to maintain control of the army. By morning, the fighting had ended with the destruction of the Russian army. Aftermath of Narva: A stunning victory against overwhelming odds, the Battle of Narva was one of Swedens greatest military triumphs. In the fighting, Charles lost 667 killed and around 1,200 wounded. Russian losses were approximately 10,000 killed and 20,000 captured. Unable to care for such a large number of prisoners, Charles had the enlisted Russian soldiers disarmed and sent east while only the officers were kept as prisoners of war. In addition to the captured arms, the Swedes captured nearly all of Croys artillery, supplies, and equipment. Having effectively eliminated the Russians as a threat, Charles controversially elected to turn south into Poland-Lithuania rather than attack into Russia. Though he won several notable victories, the young king missed a key opportunity to take Russia out of the war. This failure would come to haunt him as Peter rebuilt his army along modern lines and eventually crushed Charles at Poltava in 1709.

Impact of Financial Losses for GM Auto Manufacturers Essay

Impact of Financial Losses for GM Auto Manufacturers - Essay Example By mid-century, the automobile was a necessity in every U. S. household, and GM led the way with Ford and Chrysler close behind. The Big Three controlled the industry from Detroit, Michigan. According to Wikipedia, the period from 1960-1985 was perhaps the "greatest in GM's history, as it eventually held slightly over 50% of the U.S. Market" (General Motors, 2006, 2.3). At the time, it was all about status, having the most popular brand. Unfortunately, in the mid 1990s, a downward spiral began, which has yet to be resolved for American car makers. It could have been predicted in 1984 when a joint venture between GM and Toyota gave Toyota an opportunity to establish a base in the United States and avoid newly established tariff on foreign pick-up trucks. Toyota's growth has accelerated ever since, with a $4.1 billion dollar gain in 2005 compared with GM's $10.6 billion dollar loss ( Solman, 2006). In a recent PBS interview, GM CEO Rich Wagoner noted that restructuring is taking place in the company in an effort to "compete in the global auto industry and global economy" (Solman, 2006, par. 12). He claims that the company is launching new products, and accelerating the application of biofuels E85. Wagoner also mentions a "breakthrough" health care deal with United Auto Workers (UAW) and the major restructuring of GMAC. With attrition and plant closings, he is optimistic that the company will be more streamlined and better able to compete globally. What sounds like positive action, however, definitely has its down side, with employees about to be faced with increased co-pay for health care and pharmacy and heavy job losses as plants close down. The company's "failure to foresee drop in demand for gas-guzzling SUVs, slow entry into hybrid market and Toyota's reputation for high quality" puts them behind in the race for market share (Kellar, 2006, par. 2). Micheline Maynard, Detroit bureau chief for The New York Times, claims in her book, The End of Detroit (2003) that by focusing on high-profit light trucks, American automakers, including General Motors, turned its back on people wanting to own cars rather than trucks and opened the door to Toyota, Honda and Hyundai. Consumers retaliated by turning their backs on trucks and purchasing foreign-brand cars. General Motors obviously does not look beyond present trends to what the future might bring. Krolicki's Reuters article (2006) is only one of several news stories (Wall Street Journal, Bloomberg, CNW) reporting the bankruptcy of Delphi, one of GM's most important suppliers, which, along with GMAC filing errors, brought about even more losses in 2005 than had been previously noted. In keeping with General Motors' short-term goals to increase market share, Associated Press writer Dee-Ann Durbin recently announced the company's gas-price

Airports and ground handling Essay Example | Topics and Well Written Essays - 1500 words - 2

Airports and ground handling - Essay Example te a close collaboration between the top management of air transportation system including airline managers, handling agents, government agencies, as well as specialist agencies and the airport operators. The airport operators vary significantly in relation to the ownership, management structure, funding and degree of autonomy, thus making the manner with which one airport is managed to be significantly different from the other. Nevertheless, each airport operator is faced with challenging tasks of coordinating all services to enable the efficient functionality of the airport system. Each airport operator has a unique responsibility, but all assume the overall responsibility for control and coordination of the operations of the airport. In an attempt to understand the nature of work of the airport operations and the management system of the airports, this paper will analyze some of the future challenges operators are faced with, as well as analyze some of the consequences of these challenges. The paper will also provide an analysis of some of the mitigation measures that can be employed by the airport operators in the event of the potential future challenges. Airport operators are charged with the responsibility of ensuring the safety of passengers and freight through the development of a safe airport environment. However, in some instances, there have been reported incidences when terrorist have managed to evade the security checks and measures in some of the modern and technologically sophisticated airports and managed to spill terror to the airline passengers and crew. An example of the June 8th 2014 terrorist attack on Jinnah international airport, Pakistan, resulting to the death of 36 people is an indication of the sophistication of terrorist attack on airports. Current terrorist attacks on airports are indications that terrorism in the 21st century has revolutionized and points to the development of more sophisticated methods that could be used by

Protestant Ethic And The Spirit Of Capitalism

Protestant Ethic And The Spirit Of Capitalism Karl Heinrich Marx (Karl Marx), a philosopher, historian, sociologist, political theorist and journalist who developed the theory of Marxism. His sociological ideas have played a significant role in the understanding and development of social sciences and Marxist political movements. Marxist theories about society, politics, economy and culture signify that the culture gets progressed through dialectic of class efforts. On the other hand, Karl Emil Maximilian Max Weber (Max Weber) was another economist and sociologist of Germany who got profoundly influenced by the sociology along with its theory and research findings. He became famous for the notion in economic sociology that was completely elaborated in his book on The Protestant Ethic and the Spirit of Capitalism. This essay provides an insight about the concept of progress together with its comparison, by considering the opinions and views of the two sociologists depicted above. Specifically, the present essay concentrates on the cultural theorists who are interested in the process of social development as a whole and understands the concept of progress relative to this context. In the reconsideration of this concept of progress, Karl Marx (1818-1883) grew highly influential as he started attacking the dominant philosophic and idealistic traditions pertaining to German Science and Philosophy with his inspection of the economies related to France, Germany and England as well as the emergence class associated to these countries. According to Marx, a man creates and reflects himself by the labour processes and develops awareness not only about himself but also his social characteristic features in relation to other individuals in the society. Nevertheless, a mans association to his labour and to himself, nature and other people was been highly disturbed through the establishment of Division of Labour as highly and well-organised means of production that subsequently resulted in mans estrangement from his own labour. This context of alienation was intensified further with the considerable development of capitalist mode of production where in which worker was fur ther divided from his dynamic labour through industrialists ownership in means of production. Thus, Marx asserts that individuals progress towards self realisation has been stymied by the development of capitalism-a structure of economic associations that utilize working mans labour in the name of proceeds (profits) and isolates man from other individuals and himself in a way through the conflict between the proleterian and bourgeois classes. But, in Marxs historical explanation, the bourgeois class development and the specific capitalistic mode of production is an obligatory step towards the category of society where the individual may once again obtain the origin for his perspective of self-realisation: communism. These enhancements of production forces, a construction of mans ability, find its restrictions in the association of power and contraindication of dominance. Thus, he meets the necessary criterion with the explanatory belief of self-realisation by his investing analysis of conflicts entrenched within social and economic construction of capitalism. In addition, Marx expands the idea of false-consciousness by recognising the class that is unable to direct their true interests associated to well-being, self realisation and exploitation. By developing consciousness among the proletarians class, the utilisation of human reason in understanding the characteristic nature and cause of exploitation as private possession of the ways of fabrication in capitalist society. Nevertheless, it can be understood that it is the subjugated use of reason, allied with Marxs philosophy of material practice that can result in the development of freedom to humans and thus assist them in achieving progress. Lastly, the use and application of human reasoning as critiques with the faith in religious salvation, can be considered as human means for transforming their materialistic social situations and commence the re-arrival of enlightenment promise of freedom, which in Marxs perspective was been impeded and succeeded by the estrangement and exploitation conditions that manifest within the capitalistic society. Contrastingly, Max Weber (1864-1920) considered seriously about the emerging dilemmas from the socio cultural and political state of affairs in Germany and criticised purely the historical materialistic concept of explanations. Within his book The Protestant Ethic and the Spirit of Capitalism, Weber instead depicts a more conceivable and pragmatic explanation that the materialization of capitalism owed much to the specific patterns of religious motivational explanations in Calvinism between various industrialists at that period. As these people (Calvinists) believed that gods knowledge and astuteness was immeasurable to human minds, deliverance and resistance cannot be anticipate confidently as a reward for ones inherent merits. In this uncertainty, the preachers of Calvinism can only offer their valuable suggestions in a way that expertise in ones worldly calling can be assumed to be as a spot of celestial errand. This consequential methodology of hard work, methodological planning and reinvesting profits then led to success within business and economic growth. In Webers edifying history writings, the principal theme is the rationalisation, the long-standing trend in Western societies towards considering every segment of social activity more acquiescent to calculation. He asserts that, in increasing yearn for achieving mastery over meeting human needs (by maximisation of efficiency, predictability and control) an individual drives the rationalisation process. Unlike Marx, Weber direct that rationalisation cannot advance identically and concomitantly in every sphere and instead each individual sphere is rationalised in its own specific direction that is unique and different. In the spiritual sphere, the process of rationalisation advances with the deflation and the exclusion of magic through logical expansion and the realistic descriptions of Protestantism, especially the abstinent material performances. Different to Marx, Weber describes that rationalisation i n economic sphere discovers itself in the modern bourgeois capitalism (Marx view of capitalistic progress) and the critical utilisation of reasoning in the computation of quest of yields. Additionally, Weber explains that the progress in administrative sphere can be directed only through a guided reckoning, impartiality and competence. In the intellectual sphere, progress was thought to be achieved by the aid of scientific methods, testing skills, experiential data collection because theories that are imitative through scientific reasoning supersede to those that are previously attributed to magical causes. However, this particular enlightenment ideology of motive and self realisation is distinguishable with that of Marxs view of progress and is still qualified by Weber by the rationalisation itself. Compared to Marx perspective, the rationalisation and progress according to Weber involve the positive features of effectiveness, manageability, uniformity, unavoidability and impartiality. These positive aspects of rationalisation can result in enhanced capacity, the development of capacity and power relations and thereby assists in attaining progress in each sphere depicted above. Unlike Marx, rationalisation in economic perspective as witnessed in Western Capitalism was been considered by Weber as the process of reasoning out unreasonable sentiments that hamper accrual and estimation of profit, progress and sentiments like faith, thoughtfulness solidarity and apprehension. Similarly, the rationalisation in administrative view by bureaucracy has led to dehumanisation of relationships amid of personnel surrounded by objective regulations of conduct that enhance competence, reduce prejudice and produce reliable, expected results. Moreover, the phenomenon of rationalisation in politic al perception develops a conflict with the human involvement in the form of democracy and comprises people supremacy with the influence of outside and external forces. Thus, it can be understood that Weber paints an austere picture of dehumanised relationships, where in which love, compassion and human relations are weeded out in rationalised links that promote regularity, impartiality and efficiency. Distinct to Marx, with this, Weber provides a critical analysis to the Enlightenment appeal, not only indicating the positive facets of rationalisation but also its negative implications. To conclude this interpretation of progress among the two cultural theorists, the approach of modernity, radical discontinuity and the possibility of complete self realisation were figured within the work of each theorist. Simply, it can be explained as for Marx, the progress lies in the advancement of society including economic production methods that dialectically result to its radical oust and a societal reconstruction, a revolutionary shatter from the pre-existing forms of history. Towards the other side, the split is in conventional forms of movement and organisation through rationalisation for Weber. Rather, human maturity and its development in Marxs view dictated radical variance and structural modifications, Whilst Weber view embodied an emerging tension between ideals of competence and distant relations versus unreasonable principles of human love, consideration and faith. Thus, this process of progress and rationalisation still persists for critical discussion in future as all the social practices and principles strive to conceal their embarrassment with power just in their way of changing domination.

Principles of the Constitution

Principles of the Constitution & the Branches of the Federal Government Grand Canyon University: POS 301 10. 30. 12 co.uk/is-the-constitution-a-living-document/">Principles of the Constitution: A Chart The Effectiveness of Checks and Balances The founding fathers could see issues with giving too much power to any one part of the government. They had witnessed what ha happened in Pennsylvania when their legislature, uncheched by a judiciary or executive, ignored essential liberties which lead to the deprivation of rights to Quakers based on their religious beliefs. The fathers knew we had out not to make this mistake again. Patterson, 2011) Thus, a system where each branch shared in a bit of the others' power was created to ensure there would exist no monopoly on political power. To analyze the effectiveness of this system, the motivations behind the system must be revisited. Checks and balances were a means for political moderation. This ensures that all change is well considered by all, and executed in a just manner. Considering issues in the nation's history such as womens' suffrage and other civil rights, the rate at which our nation has shifted policy has sometimes dragged its feet.Policy was well thought out, however at a slow rate. Specifically, there was nearly a century between the freeing of the slaves and the culmination of the Civil Rights movement. While it was a huge decision to be considered, the rights guaranteed to American citizens were being withheld or violated. If we are to consider the system in an international forum, we see that it comes down to the unique execution of the checks and balances. Again, considering the goal is political moderation, consider Mexico.Mexico has a similar institutional system of checks and balances, yet has an international reputation for being politically extreme. Considering Britain, a nation with unicameral legislature fused with the executive and no mechanism for judicial review, they still maintain a po litically moderate reputation. (Patterson, 2011) There is no universal best system, at least thus far. Where there have been issues with the timeliness of our own system, change does eventually occur even while maintaining that moderation which was a goal of the framers. The Three Branches of Government Legislative |Executive |Judicial | |Consists of Senate and House of |Consists of President and the Cabinet. |Consists of the federal court system, highest | |Representatives |Commander of the armed forces. |of which is the Supreme Court of the United | |Draft and approve laws for proposal to the |Essentially the leader of the nation. |States (SCOtUS) | |executive. Can sign proposed legislation into law. |Responsible for hearing cases of suit for | |Requires passing through both houses: the |Power to veto proposed legislation. |federal cases and cases where | |Senate and House of Representatives. |Appoints Supreme Court Judges and other |constitutionality may be in question. | |Have t he power to overturn executive veto with|federal officials. |Review constitutionality of policy when | |2/3 majority vote. |The cabinet carries out and enforces laws. |brought in suit. |Have the power to amend the Constitution |Cabinet members: agriculture, commerce, |Nine justices ensures a decision. Each | |Power to coin monies. |defense, education, energy, health, homeland |decision will have Court's Opinion, a | |Power to establish and maintain armed forces. |security, housing, interior, justice, labor, |commentary of the decision. | |Have the power to declare war. |state, transportation, treasury and veterans |Below the SCOtUS is the appellate court | | |affairs. system. Cases work up through the lower courts| | | |to the SCOtUS. | | | |Appellate court charged with hearing regional | | | |cases. | Branch Interaction The two bodies of Congress, the Senate and the House of Representatives, work together (sometimes with input from the President) to draft and discuss new policy.If after policy is written, voted upon and approved by both legislative bodies, that policy is given to the President (executive) to approve and write into law, or veto. After this the Supreme Court (judicial) has the power to review policy and weigh in on its constitutional legitimacy. A Bill Becoming a Law Following the skeleton of interaction between the branches of government previously discussed, the Bill starts as proposal from a legislative member. The bill is categorized and sent to the appropriate committee to be discussed, argued and tweaked.If the bill survives without being tabled, it is presented to both houses of Congress for debate and vote. If the bill passes these votes, it is presented to the President to either sign and enact the policy into law or to veto (deny) it. Effectiveness of the Process of Government There is a desire to have present a democracy, where the will of the majority will be driving force behind politics and policy change. To keep the majority in c heck, however, a republic is also in place. This puts into place the system of representation which will be accepting of the will of the majority (or its constituency) but not held captive by it. Patterson, 2011) The methods of selection also put varying degrees of separation between the masses and those governing, for example Representatives being elected by the people, the President being selected by the Electoral College, and Justices of the Supreme Court being nominated by the President & confirmed by Congress. What must be considered is whether or not the will and needs of the people are being represented in the making of policy. To be put in a position of representing people takes election from a particular geographic area. Those ho will be elected will, logically, be those individuals who hold and support the values of the majority of voting members of that constituency. That their job depends upon being elected initially, and then re-elected, it is in the politician's be st interest to hold his constituency’s interests at heart. Loosely, it is job security. Whether or not the agendas of the constituency or the politician's personal agenda are more represented depends on the individual representative. The framers believed it would take a representing body that was virtuous for the republic to work well in execution.But it is the whim of the people who is elected to represent them, at least in terms of Congress. It takes individual citizens being learned of actions being levied by their representatives and the individuals' duty to contact that representative or change voting habits. There is a tremendous amount of accountability on all sides to ensure the process represents the people as accurately as possible. References: Patterson, T. E. (2011). The american democracy (10th ed. ). New York, NY: McGraw Hill. ———————– Goals of the Framers -Establish a government which could be strong enough to me et the needs of the nation. –Maintain integrity of states' rights –Maximize liberty and citizen influence Political Mechanics Installed –Specific granting and denial of power –Bill of Rights for personal liberties –Elections –Separation of Power and Checks and Balances Between Them: Legislative – Executive – Judicial To Accomplish This Executive (President and Cabinet) Legislative: Congress (Senate and House of Reps) Judicial (Supreme Court) Executive over Legislative -Power of veto -Recommendation of policy -Execution of policy Can call special sessions of Congress Legislative over Judicial -Dictates size and jurisdiction of courts -May rewrite judicially interpreted policy Judicial over Legislative -May interpret Constitutional legitimacy of policy -May declare policy unconstitutional Legislative over Executive -May overturn veto or impeach -Approves treaties and appointments -Enacts budget Judicial over Executive -May declar e executive action unlawful, against policy or unconstitutional – Executive over Judicial -Nominates those to serve as judges. -Can pardon anyone tried within the system (Patterson, 2011) ———————– 8

Uniqlo Company Profile - 1141 Words

Section 1- General information of the company Location of the store that I visited: UNIQLO, 546 Broadway New York Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: Hamp;M, GAP * Direct†¦show more content†¦Sustainable competitive advantage UNIQLO has built their reputation as simple, basic designs and top quality materials over the years. The CEO of the company, Mr. Yanai has established the business model called SPA, which embraces all stages of the business, from design and production to the final sale. By doing this, they could control their stock so that there won’t be a shortage nor a surplus in merchandise. UNIQLO has not been pushing their logo like American eagle, Hollister do because they believe their products speak for themselves. Their products are suing high technology, which sets them apart from other fast retailing stores. CRM activities or customer loyalty programs UNIQLOCK UNIQLOCK is Online clock which can be set to any time zone. The clock features continuous rhythmic music, short clips of Japanese dancers wearing UNIQLO clothes every five seconds, and extended dance sequences every hour; Users can post a mini version of the clock to Facebook, Bebo, Myspace or their personal blog, or they can download it as a screensaver or as an iPhone/iPod Touch application. One employee said that â€Å"this campaign was all about communicating with customers in a way that travels around the globe. The web tool, Uniqlock, was perceived as very advanced at the time. It included a blog widget so the clock could be embedded into blog sites. We used dance because it is understood globally and has no barriers like language does.† AnShow MoreRelatedUniqlo Case Study5162 Words   |  21 PagesBUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part, I will try to give the most objective profile of Uniqlo, considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally, Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) isRead MoreWho Own Your Brand? Essay1377 Words   |  6 Pageshave the time and opportunity. So rather than focusing on where companies and retailers want to advertise and engage consumers. They should look at their consumers â€Å"key life moments and places where the combination of relevant products, familiar interfaces and contextually appropriate environment add up to a high degree of internet, need and willingness to buy† (Dough). Therefore, the author’s key message is that as a retailer or company you should â€Å"Stop Thinking Channels and Devices† and â€Å"Start ThinkingRead MoreZara vs. Uni qlo Essay6859 Words   |  28 Pages   Clothing Industry       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreForever 21 Marketing Plan4752 Words   |  20 PagesControl†¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 8. Sources.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 2 Our Objective We aim to bring Forever 21, a popular United States clothing company to Taiwan Executive Summary Forever 21 is a popular clothing retailer. There are several different brands within the company, each with its own target market In opening a store in Taiwan, we are attempting to appeal to a similar target market of college educated females between the ages of 18-34 Our goal isRead MoreSustainability of HM in Competitive Apparel Market3989 Words   |  16 Pagesmarket. However, HM has set its insight in finding new ways to maintain industry leadership and ranked 23 in the Best Global Brands 2012 while its main competitor Zara only at 37. This paper will examine the strong positioning of HM by using 3Cs (Company, Consumer and Competition) and STP (Segmentation, Targeting and Positioning) analysis. Moreover, the study will also demonstrate how unique marketing strategies (4Ps) help HM to gain profitable market share and build brand loyalty. Background Read MoreEnvironmental Factors Of A Fast Fashion Apparel Industry2200 Words   |  9 Pagesevery countries and Zara has to closely monitor the demographic trend in every market to ensure that the need of its target group is met. One of the significant trends around the world is the aging population. As a result, it is essential that the company produce products fits the needs of the older target group in those aging trend countries. Moreover, it can be seen that average life expectancy is increasing around the globe. With a rapid growth population, Zara could launch new product lines forRead MoreHM STRATEGY3665 Words   |  15 Pagesthe public on HM’s overseas suppliers’ welfare and working conditions. The company is under critical observation on their supplier’s welfare and working conditions that has raised issue on upholding its branding (Yildiz, 2014,pg 580) This endangered HM reputation as high-profile global leader in the fast-fashion industr y. If the workers/suppliers are underpaid or given poor working conditions by such well known company, public will start to criticize on the company’s image. Hence, HM would faceRead MoreRetail Is A Fast Paced Environment1592 Words   |  7 PagesRetail is a fast-paced environment that is always changing and adapting to new trends and styles. This is why we see â€Å"fast fashion† stores such as HM, Gap, Zara, Forever 21 and Uniqlo, cycling through the clothing they have in their stores very quickly. Because of the constant change in fashion trends, such stores are in an extremely competitive battle to be the most successful in their field. Competitiveness in this industry is broken down into five forces, a theory invented by acclaimed HarvardRead MoreCase Study: HM in Fast Fashion: Continued Success. Essay3141 Words   |  13 Pagesits clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company). The values of HM, which guide the teamwork and lead to success, are strong and clear, involving an organization belief in people, and other values like teamwork, straightforwardness and open-minded, simplicity, cost consciousness, entrepreneurialRead MoreEssay on Zara14845 Words   |  60 PagesSulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 2.2. Characteristic of a Mission Statement 7 2.3. Mission Statement